Cars will have four-year lifecycles
Ferrari has revealed some new details about their future product lineup.
As part of their five year plan, the company will offer a "full line" of high-performance models with V8 and V12 engines. A new model will be launched every year and they will each have a four-year lifecycle. They will then be followed by "M versions" which will last another four years.
Besides the standard models, Ferrari will occasionally offer a "special series" that targets "high-end individuals."
Sergio Marchionne plans on keeping production capped at 7,000 units annually, to "preserve the brand's uniqueness," but he hinted that number could increase to 10,000 units as the number of high net-worth individuals grows - especially in developing markets.
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