BMW pokes Audi on Twitter for their Sport quattro laserlight concept.

BMW's response on Twitter about the Audi Sport quattro laserlight concept

BMW showed laser headlights tech in the 2011 Vision Connected Drive Concept

BMW's marketing department has a keen sense of humor as they posted on Twitter several hours ago the attached message.

The post is a reference to Audi’s Sport quattro laserlight concept which was introduced a few days ago at 2014 CES. BMW is saying "sorry" for not showing their "laserlight concept" (aka 2011 Vision Connected Drive Concept) at the tech event in Las Vegas because they are "too busy with series production" (aka 2014 i8).

Source: twitter.com via bimmertoday.de and bmwblog.com